The Changing Role of the Chief Marketing Officer

January 11, 2008

Heidrick & Struggles recently completed a study with Forrester Research to more closely analyze the changing role of the CMO (Chief Marketing Officer). We are pleased to share the findings with you in the attached report. It captures some compelling insights regarding the evolution of one of the most critical functions in business today - the marketing function. I also wrote a post about how the E-Marketer of Today will be the CMO of Tomorrow on the Tourism Internet Marketing Blog.

Another great article about the same subject was in Strategy + Business Magazine called “The New Complete Marketer” by Gregor Harter, Edward Landry, and Andrew Tipping.

Posted by Jens | Filed Under Jens, Marketing